merchandising-planning-p1_a

merchandising-planning-p2_a

Merchandising planning

Maximising return on investment, through planning sales and inventory in order to increase profitability.

Maximising sales potential and minimising losses.

That gives us a broad-brush definition. Let’s now take a look at these ideas in detail.

You need the systems to ensure that you have the right people, the right processes and the right support. Get the people and processes.

There is also considerable financial investment in retail space, people and corporate infrastructure. Financial investment is the most obvious type.

Achieve goals through planning sales and inventory.

You need to balance carefully the requirement to support sales with the constraints and tensions imposed by store layouts and warehousing and transportation issues.