planning-retail-businessplanning-retail-business

Planning Retail Business

DateMarch 2014
LocationParis, France
Value$10,000
ClientCentury 21
CategoryResidential

We’ve spent our life doing it. Club ties were 50% of our sales, but we ordered them through a company who then placed the order. That seemed a little bit ridiculous – the company in the middle made a lot of money – so we approached a mill. They said ‘you’re a retailer, we can’t deal with you’…

Planning Retail Business

The critical points were getting into manufacturing and understanding the detail of how you make something. It opened up a whole world of going to factories and understanding how long it takes to sew in a standard zip or put on a front placket.